What happens when a company is invaded by cheap, generic servers? Mayhem! That’s why IBM launched “Take Back Control”. This fully integrated campaign had TV, print, interactive and DM and, ran for almost two years communicating the hyper-real business problems of Ned and Gil.
We had the opportunity to pitch for Giorgio Armani’s “Acqua For Life”. This was a cause-related, social media campaign that sponsored The TAP Program. In just four days, we developed this concept demo to highlight our thinking.
Over six years ago I founded The Wedding Party, an organization committed to same-sex marriage. In just 5 short years, our team helped to reposition the gay rights movement by creating landmark events that enlightened all people, gay and non-gay on the need for same-sex marriage. Our events were covered by all major media, including the New York Times, Daily News, Newsday, ABC, NBC, CBS, CNN, and 1010WINS.
Social media has taken on a life of its own and is growing at an exponential rate. It has empowered real people in ways that we never thought possible. Socialscape is a service that can mine all of that data out there, and bring a brand closer to its consumers. This website highlights that in a simple and memorable way.
Something amazing happening, on May 8, 2010, the timeless queen of comedy Ms. Betty White hosted SNL. But why is this so amazing, especially since Ms. White is a celebrity and SNL a comedy show?
It was almost five years ago and, I can still hear the voices around the conference room table, like it was yesterday saying “how can we create a community of advocates around our brand”? At that time, brands were witnessing the popularity of iVillage, Digg, Gawker and many other community building blogs, and they wanted to know how they could tap into that love and build a community of their own.
Ok, I admit it, I love to shop. I am a consumer who loves to consume. And on New Year’s day I wanted nothing more than to look at all the pretty things lined up for 2010. One of my goals for this year is to remodel my home upstate. Click, click, click, I shopped a few different sites, saw what felt like hundreds of faucets and wound up at Lowes.com.
