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Something amazing happening, on May 8, 2010, the timeless queen of comedy Ms. Betty White hosted SNL. But why is this so amazing, especially since Ms. White is a celebrity and SNL a comedy show?
It was almost five years ago and, I can still hear the voices around the conference room table, like it was yesterday saying “how can we create a community of advocates around our brand”? At that time, brands were witnessing the popularity of iVillage, Digg, Gawker and many other community building blogs, and they wanted to know how they could tap into that love and build a community of their own.
Ok, I admit it, I love to shop. I am a consumer who loves to consume. And on New Year’s day I wanted nothing more than to look at all the pretty things lined up for 2010. One of my goals for this year is to remodel my home upstate. Click, click, click, I shopped a few different sites, saw what felt like hundreds of faucets and wound up at Lowes.com.
