What happens when a company is invaded by cheap, generic servers? Mayhem. Or at least that’s what IBM believed when they launched “Take Back Control”, a fully integrated campaign with TV, print, interactive and DM.
This is where it all began. The “Take Back Control” campaign had many legs and ran for almost 2 years. It performed very well, always bringing the target’s business problem to life with rich story thanks to Ned and Gil.
