We had the opportunity to pitch for Giorgio Armani’s “Acqua For Life”. This was a cause-related, social media campaign that sponsored The TAP Program. In just four days, we developed this concept demo to highlight our thinking. The good news is that the client really loved our work! The not so good news is they awarded the job to another agency, and used our idea. They say imitation is the sincerest form of flattery. I say, a good idea is still a good idea.
