Verizon sponsored a gospel competition to foster some brand love in areas that didn’t have very much. The competition place in 11 cities nationwide, involved Donald Lawrence as host, as well as an esteemed list of judges, including Marvin Sapp, Hezekiah Walker and Smokie Norful. And, it was our job to create this entire event from the ground up. We designed all of the branding, onsite and off; including staging, concourse activations, marketing materials, tours buses, signage and so much more.
To really get a sense of how wonderful a brand love event this was, you have to watch the video.
