When the print team presented the Maze concept for Ned & Gil, a scavenger hunt felt like a perfect fit to this ad.
We created a series of 3 video blogs, where Ned & Gil have gotten themselves trapped in a maze of their own devices; storage. Banners and email notices, we sent “HELP” alerts to our audience, asking them to save Ned & Gil, and we used riddles to reveal clues. Clues were hidden in posts, code and wikipedia. We also gave out a prize for incentive and the campaign was a great success. We doubled click rates for banners, and had 5x higher the average response for email.
