A few years back, IBM introduced their offerings that would enable an business to becoming an On Demand Business. And at the time, this idea was very new, innovative and also seemed complicated and expensive.
To support their campaign efforts they wanted to create a demo that would point out the benefits and show how easy and cost effective it was to become an on demand business.
Since the idea wa so new, we thought that creating a demo of all of their offerings would prove to be boring, seem complicated and not really tell a story that their target could relate to. So we decided to do a less traditional demo and approached the the strategy from from a very human
perpective.
We wrote the scripts, created the storybaords, casted the actors and worked closely with the director and his crew to tell these unique stories.
