A few years back, IBM introduced offerings that would enable a business to become an On Demand Business. At the time, this concept was new, innovative and also seemed complicated and expensive.
To support their campaign efforts they wanted to create a demo that would point out the benefits and show how easy and cost effective it was to become an On Demand Business. Since the idea was so new, merely creating a demo of their offerings would prove to be boring and seem complicated. And, not really tell a story that their target would really be able to relate to. So we decided to do a less traditional demo and approached the strategy from a very human perspective.
We wrote the scripts, created the storyboards, cast the actors and worked closely with the director and crew to tell these unique stories.
