Developed to position IBM as thought leaders to the CIO community, this program provided valuable “how to” information and made heroes of the CIOs of today and tomorrow.
We created a series of three web documentaries that highlighted three prominent CIO’s from UPS, General Motors and Quest Diagnostics. Since these stories are about people, each one is unique, but all tell the engaging story of who they are, what they do, and the important role they serve in their business.
In the first 4 months this program exceeded its targeted revenue for the year with nearly $1B in sales won and more in the pipeline. Average enagagement for the landing page is 7.4 minutes. Average view time for each video is over 90 seconds.
